Marketing · Brand Engagement · Digital Campaigns

I build ideas that connect people to brands and are designed to grow.

I’m Jarrod Boyer, an early-career marketing professional who combines strategy, storytelling, community engagement, and practical execution across sports, consumer brands, and higher education.

Explore selected work Download resume
jarrodboyer2002@gmail.com LinkedIn
Jarrod Boyer in professional attire
University of Maryland B.A. Communication · 3.7 GPA
1M+ social media interactions across Shell Shock campaigns
Built Shell Shock’s first merchandise and e-commerce operation
$50K+ in total organizational revenue supported through marketing, partnerships, and merchandising
Presented growth strategy to Ripken staff and regional sports professionals

Selected work

Strategy with evidence behind it.

Each case study shows how I frame the challenge, find the strongest idea, and carry it into execution.

Shell Shock merchandise promotion offering 16 percent off Shell Shock watch party social media promotion Shell Shock player action figure social media creative
01

Shell Shock TBT · Merchandise & E-Commerce Launch

Turn an untapped opportunity into a new revenue stream.

Challenge
Leadership was exploring new revenue streams, but the organization had no merchandise business or operating playbook.
Strategy
Develop a business case showing the value of merchandising, how the process would be learned, and how a personal network could accelerate execution.
Execution
Built the operation from concept through launch, including Shopify, product planning, pricing, digital promotion, and a custom collaboration with Brown Boy Nation that reflected the team’s mission.
Impact
Launched Shell Shock’s first official merchandise platform and supported more than $50,000 in total organizational revenue through marketing, partnerships, e-commerce, and merchandising.
Growth strategyShopifyMerchandisingBrand collaboration
02

Shell Shock TBT · “Coming Home” Campaign

Use nostalgia and community identity to make the launch feel bigger than a game.

Insight
The strongest story was the return of iconic Terps to the Maryland basketball community, creating a genuine homecoming energy.
Execution
Collaborated with a video creative to shape hype content around that emotional narrative and support the broader campaign calendar.
Reach
The hype video earned an organic repost from ESPN personality Scott Van Pelt. Shell Shock’s broader digital campaign work generated more than 1 million social media interactions.
Brand storytellingSocial strategyCreative collaborationFan engagement
Shell Shock Almost Gameday social media post
Ripken Baseball and Softball Factory growth marketing strategy presentation board
03

Ripken Baseball · Softball Factory Growth Strategy

Shift the strategy from scaling a standalone entity to leveraging the equity of the brand that acquired it.

Business question
How could Softball Factory increase participation after its acquisition by Ripken Baseball?
Strategic pivot
The team initially explored ways to scale Softball Factory independently, then recognized that Ripken’s reputation, customer trust, and destination experiences were the strongest growth assets.
Recommendations
Integrate the Ripken Experience into brand positioning, develop destination tournament concepts, grow club-team relationships, use parent, coach, and athlete-led social content, and explore NIL participation.
Presentation
Presented the team’s growth strategy to Ripken staff and later to sports professionals representing organizations including PlayFly Sports, the Washington Commanders, and the Washington Nationals.
Brand architectureGrowth marketingMarket analysisPresentation
04

Big Ten Conference Expansion · Strategic Analysis

Balance growth with financial, marketing, communication, and student-athlete realities.

Scope
Evaluated the implications of adding West Coast universities across travel costs, scheduling, new rivalries, media engagement, strategic communication, academics, and athlete wellbeing.
Marketing recommendations
Use classic content to connect new and legacy programs, develop emerging rivalries, invest in market research and analytics, explore augmented-reality and AI engagement, and build technology and local-business partnerships.
Operational thinking
Recommended rotating schedules and multi-game regional trips to reduce repeated cross-country travel, improve planning, and lessen the burden on student-athletes.
Strategic analysisIntegrated marketingStakeholder communicationOperations
Open the complete project deck
Big Ten Conference Expansion project cover Big Ten marketing recommendations slide

Experience

Learning the business from multiple sides.

Campaigns, merchandising, consumer behavior, donor engagement, live events, community building, and strategy.

2024–2025

Shell Shock TBT Basketball Team

Marketing & Partnerships Associate · Head of Merchandising

Led campaign and social-media work, proposed and built the first merchandise operation, managed e-commerce and brand activity, and contributed to revenue growth.

May–Jul 2026

lululemon

Community Specialist

Worked across floor sales, point-of-sale, product education, merchandising, and guest engagement to understand the consumer side of a premium lifestyle brand.

Summers 2025 & 2026

Savannah Bananas

Game Day Merchandise Team

Supported high-volume merchandise operations and premium fan interactions during sold-out events that generated more than $200,000 in on-site sales.

Summer 2024

University of Maryland Athletics Development Office

Donor Relations Intern

Expanded donor-benefit partnerships, helped develop new donor experiences, and coordinated event logistics and partner communication.

2023–2025

Stephen M. Schanwald Sports Management Program

Recruitment Team · Marketing & Social Media Committee

Helped grow membership from 25 to 125, conducted candidate interviews, supported onboarding, developed program marketing, and contributed to social media and event promotion.

About

Fresh perspective, strong foundation, and no interest in dead-end ideas.

I approach campaigns and brand strategy with scalability in mind. I look for ideas that can work across different budgets, adapt into multiple creative directions, and maximize reach without becoming unnecessarily resource-heavy.

My University of Maryland education paired classroom learning with direct exposure to leaders from organizations including the Nationals, Orioles, Commanders, Ravens, Nets, Wizards, Maryland Athletics, Tottenham Hotspur, Bayern Munich, and the Flyers. The strongest lesson was that creative work matters most when it is grounded in a clear business objective.

I’m especially interested in sports, but the way I think translates across industries: understand the audience, find the strongest brand truth, build a practical strategy, and execute with purpose.

Capabilities

What I can bring to a marketing team.

01

Marketing strategy

Campaign planning, audience engagement, positioning, scalable concepts, and growth recommendations.

02

Social media

Content creation and campaign management across Instagram, TikTok, X/Twitter, Facebook, and LinkedIn.

03

E-commerce

Shopify, product launches, pricing strategy, online sales, merchandising, and promotional planning.

04

Brand engagement

Community building, partnership activation, fan experience, donor engagement, and customer relationships.

05

Creative production

Adobe Photoshop, Canva, campaign briefs, social graphics, presentation design, and creative collaboration.

06

Analysis & presentation

Campaign measurement, reach and engagement analysis, market research, strategic decks, and live presentations.

Let’s connect

Looking for a marketer who can think, learn, and build?

I’m exploring opportunities in sports and entertainment, consumer brands, technology, professional services, and other organizations that value strategy, creativity, and meaningful audience engagement.

Emailjarrodboyer2002@gmail.comStart a conversation Phone(410) 972-8274Call or text LinkedInlinkedin.com/in/jarrodboyerView profile